Last Updated: 15 November 2025

Welcome to XNow, an advanced e-commerce website and mobile app platform operated by MAS World under Techmasworld Infotech Pvt. Ltd., located at Dombivli East, Thane 421201, India (“we”, “our”, “us”).

XNow enables businesses to create and manage their own online stores, websites, and mobile applications with complete tools for selling products, processing orders, managing customers, marketing, shipping, analytics, and automation.

This Privacy Policy explains how we collect, use, share, and protect your information when you use our platform (xnow.in) or any related XNow services.

By using XNow, you agree to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Information You Provide

When creating or managing your account:

  • Name, email address, phone number

  • Business/store details (name, address, GST)

  • Login credentials (securely encrypted)

  • Uploaded content (product info, images, categories)

  • Communication data (support chats, emails, messages)

1.2 Information Collected Through Your Store

As XNow powers your website/app, we process:

  • Customer names, phone numbers, emails, and addresses

  • Orders, invoices, and transaction details

  • Product and inventory information

  • Shipping and delivery details

  • Payment-related information (processed by third-party PGs)

1.3 Automatically Collected Data

When you or your customers use the platform:

  • IP address

  • Browser & device details

  • Operating system

  • Location data (approximate)

  • Usage logs, analytics, and activity reports

  • Cookies and tracking pixels

1.4 Third-Party Integrations

If you connect any third-party tools:

  • Payment gateways

  • Shipping partners (Shiprocket, Delhivery, etc.)

  • SMS / Email / WhatsApp services

  • Google, Facebook, Instagram, Reels APIs

  • AI & marketing automations

We may receive relevant information from those integrations.

2. How We Use Your Information

We use the collected information to:

  • Create, manage, and maintain your XNow account

  • Provide e-commerce website + app building tools

  • Operate your online store and process your orders

  • Manage payments, invoices, taxes, and billing

  • Offer AI-driven features (SEO, blogs, images, marketing)

  • Provide dropshipping, CRM, POS, and automation services

  • Improve platform performance

  • Provide customer support

  • Send alerts, updates, or marketing (optional)

  • Comply with legal or regulatory requirements

  • Prevent fraud, abuse, or misuse

We do not sell your personal information.

3. How We Share Information

We share data only when necessary:

3.1 Service Providers

  • Payment gateways

  • Shipping & delivery partners

  • Hosting/cloud services

  • SMS/Email/WhatsApp communication providers

  • Analytics & AI tools

  • App store publishing tools
    All sharing is secure and strictly service-related.

3.2 Legal Authorities

We may share data if required by:

  • Law enforcement

  • Court order

  • Government directives

3.3 With Your Consent

If you enable a third-party integration for your store.

4. Data Security

We apply industry-leading security practices:

  • 256-bit SSL encryption

  • Multi-layer firewall protection

  • Encrypted passwords & sensitive data

  • Secure server infrastructure

  • Continuous monitoring and audits

  • Restricted access controls

However, users are responsible for protecting their passwords and login access.

5. Cookies & Tracking

XNow uses cookies and similar technologies to:

  • Improve website and app performance

  • Personalize user experience

  • Track analytics and usage patterns

  • Enable essential platform features

You may disable cookies, but some features may not work correctly.

6. Your Rights

You may request:

  • Access to your personal data

  • Correction of incorrect details

  • Account deletion

  • Export of your data

  • Restriction of certain processing

To request, contact us at:
📧 contact@masworld.in
📞 +91-9867909060

7. Data Retention

We retain information as long as:

  • Your account remains active

  • Required for business operations

  • Needed for tax, accounting, or legal compliance

You may request data deletion at any time.

8. Children's Privacy

XNow is intended for users 18 years and above.
We do not knowingly collect information from minors.

9. Updates to This Privacy Policy

We may update this Privacy Policy periodically.
Changes take effect immediately when posted on xnow.in.

You will be notified for major updates.

10. Contact Us

For questions or privacy-related concerns, contact us:

📧 contact@masworld.in
📞 +91-9867909060
🏢 Techmasworld Infotech Pvt. Ltd.
Dombivli East, Thane 421201, India
🌐 www.xnow.in

📅 Last Updated: 15 November 2025